On Wednesday, September 30, the Department of Business Management & Leadership hosted a virtual professional speaker event on Blackboard Collaborate. Our guest speaker was Wegmans Brand Product Manager Haley Short. Ms. Short gave a very informative presentation on what her job as a product manager entails and how a product goes through the product development process from “idea to shelf,” utilizing marketing research and consumer data tools. The well-attended event included undergraduate and graduate students, as well as faculty and alumni.

  • : Susan Steffan

Posted by: Susan Steffan